1970's The Me Decade

Tom Wolfe's essay "The Me Decade" was published in New York Magazine in 1976, describing the cultural trends of the 1970s. In it, Wolfe argued that the decade was characterized by a new focus on individualism and self-expression, which he called the "Me Decade." Wolfe pointed to various cultures as evidence of this shift, including the rise of self-help books, the popularity of Eastern spirituality, and the rapidly increasing amounts of personal branding and self-promotion. He argued that these trends reflected a broader cultural turn away from the collectivism of the 1960s and towards a new emphasis on personal fulfillment and self-realization. While Wolfe's essay has been criticized for oversimplifying the complexities of the decade, it does capture some important cultural shifts that were taking place at the time. For example, the 1970s saw the rise of the feminist movement and the gay rights movement, both of which were focused on individual empowerment and self-determination. The decade also saw the emergence of a new generation of artists and musicians who rejected traditional artistic ideals in favor of personal expression and experimentation. At the same time, however, the 1970s were also marked by significant political and social upheaval, including the Vietnam War, the Watergate scandal, and the energy crisis. These events had a profound impact on American society, and they cannot be fully understood through the lens of the "Me Decade" alone. Overall, while Tom Wolfe's essay provides a useful window into the cultural trends of the 1970s, it should be understood as one perspective among many, rather than as a definitive account of the decade. It is important to consider the broader political, economic, and social contexts in which these cultural shifts took place, and to acknowledge the diversity of experiences and perspectives that characterized this complex and multifaceted era. Using the knowledge of Tom Wolfe's essay, do you think the of individualism that he was emphasizing are present in today's modern society?

Comments


  1. Today’s narcissistic society roots itself in the ideologies promoted in the 1970s. The 1970s individualistic cultures and movements promoted an era of a narcissistic society. In the span of the last fifty years, society has seen the rise of social platforms, more inclusive pop culture, and even an economy focused more on individual buyers and sellers. Narcissistic may be a strong word to describe the current social environment but I think it sums up how the world has changed over the past few decades. Social platforms such as Facebook, Instagram, and even TikTok allow individuals the ability to promote and make livings off of themselves. These platforms promote the 70s individualism on a massive scale. As Tom Wolfe’s “Me Decade” points out in the 1970s people were able to focus on who they were and who they wanted to be. Nowadays, people are supported to be who they want to be and even become social icons for others to reflect on.

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  2. Yes absolutely. Many ideologies that we have in today's society are based on the concept of self-success, whether that involves the people around you or not. This selfish drive is present in many ways throughout today's society because many people today are focused on self promotion. This is very present throughout all social media platforms. This is very comparable to the "Me Decade" as it promotes mainly the drive to better one's self and promote one's beliefs on life. This desire is clearly present in today's society.

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  3. According to Tom Wolfe, society in the 1970s was very self-centered and individualistic. Similar to people living in the 70s, millennials and people from Generation Z are also very individualistic. With the rise of social media, millennials and zoomers spearheaded the widespread use of social media apps. Like people from the 70s who had a loud voice for equal rights, millennials and zoomers are also known to be very vocal and individualistic about their beliefs. People from Gen Y and Z want to make change. While that desire to want to make change can be seen as individualistic from others, it could also be seen as selfless. While people from Gen Y and Z are very individualistic in the way they perceive themselves as God's gift to the world, the change they advocate for can be seen as selfless.

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  4. I am believe that it definitely is still present today. It has become a very popular mindset to succeed at your benefit and your benefit only. Saying " The decade also saw the emergence of a new generation of artists and musicians who rejected traditional artistic ideals in favor of personal expression and experimentation." relates a lot to nowadays with certain genres now. People will make certain sub genres whether it be country-rap, Christian-rock, etc. These people will stray off to their own path and begin to succeed on their own.

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  5. I believe that the idea of individualism is most definitely still present in today's society. Within our culture, people, for the most part, no longer feel the need to hide who they are as individual. I believe that they feel this way because the newer generations were raised to accept others and to not discriminate against each other; however, not everyone follows these standards of norm. With that being said, I feel that we can relate the idea of individualism to the rise in LGBTQ+ individuals within our society. According to the Movement Advancement Project, in 2023 we currently have a population of 13,024,000 LBGTQ+ individuals living in the United States of America. I strongly feel that this number is so high due to the passion of people today to be true to themselves and express their unique individuality.

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  6. Yes, Tom Wolfe's idea of individualism in the "Me Decade" can be seen in todays society. Many people today focus on promoting themselves to some degree. As Wolfe states in the "Me Decade," "It was remarkable enough that ordinary folks now had enough money to take it and run off and alter the circumstances of their lives and create new roles for themselves." This starts to show that people were starting to become individualistic and focus more on themselves rather than anyone or anything. For example, social media is a place where you can go to watch or post content. People who post content are investing in themselves hoping that they will go viral and be able to get monetized and eventually make a living. They are betting on themselves and not thinking about what someone might think.

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  7. Tom Wolfe's essay would be present in today's society. We have more social media that we don't just follow one person but instead it's multiple. There are many creators and influencers that help others focus on self-love and improvement. Such as the gym for an example, people use that for self improvement as well as other hobbies. I would say that in todays modern society, we all have the mindset to better and focus on improving ourselves and towards others.

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  8. I think individualism is definitely still present in todays society. A lot of people in todays society focus a lot of self improvement and working on themselves first. Social media is good example of individualism because people use it as a outlet to express themselves and show what makes them individually different from others. Also, people in todays works use it to document there progress and growth as a person. So, yes I think Tome Wolfes essay is very relevant even to this day,

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